SouthWest Airlines,저가航空(항공) 사경영,航空(항공) marketing ,브랜드marketing ,서비…
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Download : [2000원] SouthWest Airlines,저가항공사경영,항공마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p.pptx
순서
SouthWest Airlines,저가航空(항공) 사경영,航空(항공) marketing ,브랜드marketing ,서비스marketing ,글로벌경영,instance(사례)분석,swot,stp,4p
Download : [2000원] SouthWest Airlines,저가항공사경영,항공마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p.pptx( 25 )
SouthWest,Airlines,저가항공사경영,항공마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례,swot,stp,p,경영경제,레포트
SouthWest Airlines,저가航空(항공) 사경영,航空(항공) marketing ,브랜드marketing ,서비스marketing ,글로벌경영,instance(사례)분석,swot,stp,4p
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Southwest
Airline
_SLIDE_2_
The success of SWA was due to
the cooperation of all employees to take the plane off quickly
_SLIDE_3_
Content
Ⅰ. SouthWest Airline
Ⅱ. 事例질문 풀이
_SLIDE_4_
Ⅰ. SouthWest Airlines
_SLIDE_5_
s
SouthWest Airline 이란
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SouthWest Airline 회사 개요
SouthWest Airline(WN/SWA)
운항개시일
1971년 6월 18일
본사위치
Dallas, Texas
거점공항
McCarran International Airport
Secondary airports
SkyHarbor International Airport/Midway Airport
Baltimore-Wash...
_SLIDE_1_
Southwest
Airline
_SLIDE_2_
The success of SWA was due to
the cooperation of all employees to take the plane off quickly
_SLIDE_3_
Content
Ⅰ. SouthWest Airline
Ⅱ. 事例질문 풀이
_SLIDE_4_
Ⅰ. SouthWest Airlines
_SLIDE_5_
s
SouthWest Airline 이란
_SLIDE_6_
SouthWest Airline 회사 개요
SouthWest Airline(WN/SWA)
운항개시일
1971년 6월 18일
본사위치
Dallas, Texas
거점공항
McCarran International Airport
Secondary airports
SkyHarbor International Airport/Midway Airport
Baltimore-Washington Int`l Airport/William P.Hobby Airport/ Oakland International Airport/LosAngeles Int`l Airport/DallasLoveField Airport/SanDiego International Airport/Nashville International Airport
CEO
Gary C. Kelly
flight(항공)기대수
431대
;194대(B737-300)/25(B737-500)/212(B737-700)
노선수
61
_SLIDE_7_
South West Airline의 strategy적 characteristic(특성)
_SLIDE_8_
strategy적 characteristic(특성)
`예약과 판매부분의 간소화`
-인터넷(Internet)과 콜 센터 중심의 티켓판매
-인터넷(Internet)으로 예약할 경우 혜택의 폭을 확장( 인건비 감소)
고객에게 직접 판매방식 (여행사의 커미션을 대폭 줄임)
`유통 부분의 간소화`
-인터넷(Internet)에서 부여 받은 예약번호와 신분증만 있으면 탑승…(skip)
레포트/경영경제
설명
SouthWest Airlines,저가항공사경영,항공마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p , SouthWest Airlines,저가항공사경영,항공마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p경영경제레포트 , SouthWest Airlines 저가항공사경영 항공마케팅 브랜드마케팅 서비스마케팅 글로벌경영 사례 swot stp p
![[2000원]%20SouthWest%20Airlines,저가항공사경영,항공마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p_pptx_01.gif](http://www.allreport.co.kr/View/%5B2000%EC%9B%90%5D%20SouthWest%20Airlines,%EC%A0%80%EA%B0%80%ED%95%AD%EA%B3%B5%EC%82%AC%EA%B2%BD%EC%98%81,%ED%95%AD%EA%B3%B5%EB%A7%88%EC%BC%80%ED%8C%85,%EB%B8%8C%EB%9E%9C%EB%93%9C%EB%A7%88%EC%BC%80%ED%8C%85,%EC%84%9C%EB%B9%84%EC%8A%A4%EB%A7%88%EC%BC%80%ED%8C%85,%EA%B8%80%EB%A1%9C%EB%B2%8C%EA%B2%BD%EC%98%81,%EC%82%AC%EB%A1%80%EB%B6%84%EC%84%9D,swot,stp,4p_pptx_01.gif)
![[2000원]%20SouthWest%20Airlines,저가항공사경영,항공마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p_pptx_02.gif](http://www.allreport.co.kr/View/%5B2000%EC%9B%90%5D%20SouthWest%20Airlines,%EC%A0%80%EA%B0%80%ED%95%AD%EA%B3%B5%EC%82%AC%EA%B2%BD%EC%98%81,%ED%95%AD%EA%B3%B5%EB%A7%88%EC%BC%80%ED%8C%85,%EB%B8%8C%EB%9E%9C%EB%93%9C%EB%A7%88%EC%BC%80%ED%8C%85,%EC%84%9C%EB%B9%84%EC%8A%A4%EB%A7%88%EC%BC%80%ED%8C%85,%EA%B8%80%EB%A1%9C%EB%B2%8C%EA%B2%BD%EC%98%81,%EC%82%AC%EB%A1%80%EB%B6%84%EC%84%9D,swot,stp,4p_pptx_02.gif)
![[2000원]%20SouthWest%20Airlines,저가항공사경영,항공마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p_pptx_03.gif](http://www.allreport.co.kr/View/%5B2000%EC%9B%90%5D%20SouthWest%20Airlines,%EC%A0%80%EA%B0%80%ED%95%AD%EA%B3%B5%EC%82%AC%EA%B2%BD%EC%98%81,%ED%95%AD%EA%B3%B5%EB%A7%88%EC%BC%80%ED%8C%85,%EB%B8%8C%EB%9E%9C%EB%93%9C%EB%A7%88%EC%BC%80%ED%8C%85,%EC%84%9C%EB%B9%84%EC%8A%A4%EB%A7%88%EC%BC%80%ED%8C%85,%EA%B8%80%EB%A1%9C%EB%B2%8C%EA%B2%BD%EC%98%81,%EC%82%AC%EB%A1%80%EB%B6%84%EC%84%9D,swot,stp,4p_pptx_03.gif)
![[2000원]%20SouthWest%20Airlines,저가항공사경영,항공마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p_pptx_04.gif](http://www.allreport.co.kr/View/%5B2000%EC%9B%90%5D%20SouthWest%20Airlines,%EC%A0%80%EA%B0%80%ED%95%AD%EA%B3%B5%EC%82%AC%EA%B2%BD%EC%98%81,%ED%95%AD%EA%B3%B5%EB%A7%88%EC%BC%80%ED%8C%85,%EB%B8%8C%EB%9E%9C%EB%93%9C%EB%A7%88%EC%BC%80%ED%8C%85,%EC%84%9C%EB%B9%84%EC%8A%A4%EB%A7%88%EC%BC%80%ED%8C%85,%EA%B8%80%EB%A1%9C%EB%B2%8C%EA%B2%BD%EC%98%81,%EC%82%AC%EB%A1%80%EB%B6%84%EC%84%9D,swot,stp,4p_pptx_04.gif)
![[2000원]%20SouthWest%20Airlines,저가항공사경영,항공마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p_pptx_05.gif](http://www.allreport.co.kr/View/%5B2000%EC%9B%90%5D%20SouthWest%20Airlines,%EC%A0%80%EA%B0%80%ED%95%AD%EA%B3%B5%EC%82%AC%EA%B2%BD%EC%98%81,%ED%95%AD%EA%B3%B5%EB%A7%88%EC%BC%80%ED%8C%85,%EB%B8%8C%EB%9E%9C%EB%93%9C%EB%A7%88%EC%BC%80%ED%8C%85,%EC%84%9C%EB%B9%84%EC%8A%A4%EB%A7%88%EC%BC%80%ED%8C%85,%EA%B8%80%EB%A1%9C%EB%B2%8C%EA%B2%BD%EC%98%81,%EC%82%AC%EB%A1%80%EB%B6%84%EC%84%9D,swot,stp,4p_pptx_05.gif)
![[2000원]%20SouthWest%20Airlines,저가항공사경영,항공마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p_pptx_06.gif](http://www.allreport.co.kr/View/%5B2000%EC%9B%90%5D%20SouthWest%20Airlines,%EC%A0%80%EA%B0%80%ED%95%AD%EA%B3%B5%EC%82%AC%EA%B2%BD%EC%98%81,%ED%95%AD%EA%B3%B5%EB%A7%88%EC%BC%80%ED%8C%85,%EB%B8%8C%EB%9E%9C%EB%93%9C%EB%A7%88%EC%BC%80%ED%8C%85,%EC%84%9C%EB%B9%84%EC%8A%A4%EB%A7%88%EC%BC%80%ED%8C%85,%EA%B8%80%EB%A1%9C%EB%B2%8C%EA%B2%BD%EC%98%81,%EC%82%AC%EB%A1%80%EB%B6%84%EC%84%9D,swot,stp,4p_pptx_06.gif)
다.
